2.2 Gaining team buy-in
Introducing Neoflix: your NICU's learning and improvement hub
Imagine a space where the NICU team comes together to share experiences, learn from one another, and continuously improve care for your tiniest patients. That's the power of Neoflix, a video review initiative built on collaboration and openness.
“In my opinion, a team improves in a way that is not measurable. Through video review, openness within a team is created. Here you can give feedback to each other, which leads to better teamwork.” - Consultant neonatologist
Building trust: the key to successful video review in healthcare
Video review offers incredible potential to improve patient care, but it must be done in a way that fosters trust and respects the healthcare team. Here's how to create a positive, empowering environment:
1. Consent & transparency: the foundation of trust
Clear communication: Explain how videos will be used, who has access, and make sure patients and staff fully understand. Transparency eliminates uncertainty.
Open dialogue: Discuss video plans with your team and invite their feedback. Their input shapes a process they feel invested in.
2. Collaboration for growth, not judgement
Shared learning: Emphasize video as a tool for collective improvement, not finding fault.
Respectful choice: Opt-in systems allow staff to participate at their comfort level, building confidence.
Video is powerful, but not a cure-all: True progress comes from a blend of tools, including mentorship and open communication.
3. Introducing video review: purpose, process, benefits
Explain the why: Share the vision – skill development and better care within a safe learning environment.
Clear process: Outline the steps, who has access to videos, and how to voice any concerns.
The benefits: Video offers objectivity, a broader view of care, and drives improvements in teamwork, quality, and processes.
Invest time in explaining video review with complete transparency, emphasizing its collaborative, learning-focused purpose. Engage your team with honest dialogue, seeking their input, and clearly establish the voluntary nature of participation. Reaffirm that the goal is improvement, not judgment.
These actions will foster a sense of trust, leading to greater willingness to participate in video review. Providers will feel heard and valued, resulting in open communication and a shared commitment to improvement. With reduced anxiety, the review process will generate better insights and more actionable solutions for enhanced patient safety.
If you don't prioritize transparency, collaboration, and respect for voluntary participation, you risk creating an environment of distrust and apprehension around video review. Providers might feel that the process lacks clarity or is designed to find fault, leading to resistance and limited participation. Without establishing a non-judgmental atmosphere, anxieties may run high, stifling open communication and the potential for valuable learning. The result could be superficial analysis, ineffective solutions, and a missed opportunity to genuinely improve patient safety.
By putting trust at the center, video review becomes a powerful tool for continuous learning and delivering the best possible care to your patients.
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